SEO-Friendly Web Content

Content That Improves SEO

When it comes to SEO-friendly web content, we have you covered! We create the high-quality, informative and search engine optimized web content you need, translating to a higher visibility, more traffic and, ultimately, more customers.

We’ll work with your marketing team to help define your web content goals, identifying the important search engine optimization keywords and phrases by which that content will be indexed to make sure you’re found. An entertaining and energetic tone will have readers coming in. More importantly, they’ll stick around to read more, ultimately converting into customers. Let us help you attract the search engines, which attract the visitors. Let us help you take the next step toward SEO-friendly web content, which will get you noticed.

5 Steps to Dynamic, Search-Friendly Articles

Gone are the days when you load an SEO article with keywords, sit back and watch it rise to the top of a search. Today’s savvy readers, as well as today’s advanced search engines, recognize quality. Unique, informative, compelling copy engages both readers and search engines, and it’s both you want.

Incorporating keywords and phrases is important, and you must couple those well-chosen words with quality copy. Consider including images to break up the text in a visually dynamic way; you’ll have a shot at showing up in an image-driven search. With a high SEO ranking, you can get more of that dynamic copy in front of an audience.

Get Attention with Keywords

The purpose of SEO-friendly web content is to get noticed by the search engines, which then draws in readers. When they type in whatever it is they’re looking for, YOU want to be there. The best way to be there is to use keywords and phrases. Remember, however, you’re writing for your potential customer, not for the engine itself. Readers quickly recognize dull copy laden with keywords. When they do, they move on.

To determine effective keywords for your copy, think Goldilocks. That’s right, the gal who barged in on three unsuspecting bears. You want keywords not too broad and not too narrow. “Copy writing” is too broad to generate searchability. “Copy writing in Small Town, Indiana” is too narrow to generate much of anything. “How to use keywords in web copy” is, you guessed it, just right.

The “Goldilocks” theory also applies to the number of keywords and phrases you use. You want not too many and not too few. Copy cluttered with too many sounds a little awful and may get registered as spam. Copy with too few won’t register. Place keywords specifically in the title, within the first few sentences and then again at the end. Space a few more evenly throughout. Be sure to work them in smoothly. Search engines also pick up near matches. Rather than repeating copywriting seventeen times, shake it up a bit. Work “writing copy” in as well.

Add Structure and Organization

Search engines (and readers) like structure. Organize your article into headings and subheadings. Since we’re all a little ADHD these days, use bullet points to organize and highlight straightforward information. A strong organization keeps you focused; it keeps your writing direct and concise, which search engines equate with quality. Additionally, your readers will get what they need at a glance. They like that. Keep the paragraphs short. Too much text and not enough white space can overwhelm your readers. SEO-friendly web content is not too long and not too short. Articles too short do not get tracked. Those too long become cumbersome to read. Aim for 500-700 words: just right.

Infuse with Style and Voice

Keep your writing style clear and concise, which doesn’t mean your writing must be bland. Find your voice. Even writing to inform should entertain. If you can connect with your readers through a light-hearted, personal voice, you’ll have them hooked. Make sure the information you present is valid, but don’t be afraid to have fun. Use personal examples, anecdotes, and references to pop culture – or even to an occasional fairy tale.

Follow the Rules of Good Writing

  • Write for your specific audience.
  • Vary sentence length and construction.
  • Avoid wordiness.
  • Use precise grammar, punctuation and spelling.
  • Avoid jargon and slang.
  • Use concrete rather than abstract words; vary your word choice.
  • Be creative. Be fun.

Once you’ve shaped your article into exactly what you want it to be, proofread. When you’re sure it’s perfect, have someone else proofread it. It’s tough to catch our own errors because we read what we know we’re trying to say rather than what we’ve actually said. Accuracy counts.

Have Fun

Writing can and should be fun. Writing for SEO is no different. Determine what you want to communicate and follow the steps above. You’ll do a better job than you first imagine. If writing isn’t your thing, consider giving us a call at 574-377-8541. Creative Copy Indy is here to help. We can give you quality, high-energy and informative SEO content that gets you noticed. Contact us today.