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International Merchants Grow with International Merchant Accounts
Successful merchants are increasing sales with international merchant accounts. With international payment processing, savvy sellers have the capacity to expand their foreign markets.
International Payment Processing Meets Needs of Growing Online Sales
The explosion of internet use sees no end as billions of users across the globe log online daily. Those users are filling their virtual shopping carts and clicking “place order” more than ever before, a reality that translates into billions of reasons why merchants who deal online need an international payment processing account to bring their wares to the international stage.
International payment processing now allows international merchants to accept payments instantly from customers throughout the world. In a seamless transaction, merchants in foreign markets have easy access to foreign currency.
Growing your international sales with an international merchant processing account can be the boost your business needs to thrive, both now and well into the future. With an international merchant processing account, you can seek out markets overseas, which allows a wider customer base. It is a cost-efficient means of generating increased sales. And with an international merchant processing account, it’s easier than ever before.
International Merchant Accounts Open Borders for Business Abroad
With a few tricks of the literal trade, international merchants can successfully do business abroad:
Grow as You Go
As an international merchant, you don’t have to go big or go home. At least not right away. You can grow incrementally as you learn to navigate the international waters of merchandizing. An important first step for international merchants is to choose their initial multinational target markets carefully, considering those just across the borders where costs and delivery issues are typically less. Working with foreign markets that share a language and general way of doing business creates less confusion, both for you and for your new customers.
The last thing a savvy international merchant wants to do is intimidate potential buyers ready to pay in euros or yen by pricing products and services in US dollars. Although foreign buyers can convert currency fairly easily online, it may take more effort than they are willing to expend. You don’t want to give them a reason to leave their shopping cart in the middle of the virtual aisle and be out the door. Using an international payment processing account keeps your buyers in the checkout line.
You also want your pricing to be reflective of what similar items might cost in your international customer’s domestic market. What prices are they used to paying? What prices can they afford to pay? Considering your international customers’ spending power will help you decide which markets might be profitable and how to price your products and services.
Deliver with Diligence
One of the biggest culprits for failed online buying transactions is problematic shipping and handling, a truth even more important in international transactions. Confirming that both the pricing and shipping policy are clear, concise and easy to understand can help combat these issues. Consider publicizing shipping charges specific to each customer’s home country on your homepage, which you can do fairly easily with available software. You can also maximize sales by offering a variety of shipping options. Those anxiously awaiting delivery are often willing to pay more to have box in hand as soon as possible. Others may be looking for a budget rate and expect you to provide it. Offering different price ranges for shipping is a great way to build trust with your customer base. Finally, be sure to provide an estimated date as to when the product will arrive.
You can sell all day long and twice on Sundays, but if you don’t get paid, you don’t get paid. International merchants need to make it easy for foreign customers to hand over their hard-earned cash, and they can do so with an international payment processing account. Just as plastic has become king in the States, many other countries also do business with credit cards. Having an international merchant account with payment processing capabilities gets you paid.
So Do Business
Being an international merchant takes vision, forethought and planning. But it’s a great way to expand your customer base and ultimately increase sales, and today’s technology makes it easier than ever before. International merchants who use international payment processing are finding the success they seek. And so can you. So go forth and expand your business horizons.