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Everyone is blogging, with good reason. Maybe it’s time you join the happy band of bloggers who’ve learned the importance of social networking their way to the top.
Without a doubt, blogging is one of the best ways to advance yourself, your business and your service. It’s the surest way to get whatever it is you want noticed, noticed.
If you’re new to the concept of blogging, at least for the purpose of growing your business, understand this: It’s not a diary. It’s not a journal. It’s a blog. And here’s what it can do for you:
Unquestionably, today’s consumers are savvy. They are not easily fooled. They have come to rely on the vast information accessible with a click of the mouse. When they run a search looking for what they need, they need to find you. If you’re blogging effectively, that’s exactly what they’ll do.
Consumers also want to get to know who you are. Your blog allows such insight. It gives readers a glimpse of not only your product, but of you- the person behind the product, the expert to whom they’ve turned for information.
Consider this: The movers and shakers in your industry have an online presence. They have a platform. If you want to join them in their sphere of influence, you need to find a way to get noticed. Blogging gets you noticed.
Therefore, the more articles you post, the more constant the stream of readers. If your blogs are brimming with useful information, readers will begin to trust your expertise. You’ll build an authority readers will count on to solve their problems.
Blogging also increases your SEO, which further establishes your authority. Search engines respond to in-depth, topical discussions. Each time you post a high-quality article, Google notices. Each time Google notices becomes another opportunity for traffic to come your way.
But I don’t know what to say, you say? Blogging helps you find your voice. Yes, it’s a bit intimidating when you first start out.
Blogging, however, helps you to determine what you think and, thus, to discover what it is you want to say. It then, in turn, gives you the platform you need to be taken seriously.
English novelist E.M. Forester said: “How do I know what I think until I see what I say?” Until you’ve played with the words to create an exact representation of your thoughts, it’s tough to know what those thoughts are. Blogging allows you the freedom to figure it all out. And it makes you a better writer, a better thinker and a better business person.
Blogging also keeps you updated on what’s happening in your field. When you’re consistently writing for your blog, you’re always on the lookout for new information and insights to share with your readers. A constant quest for fresh content keeps you sharp in your area of expertise.
A blog gives you access to instantaneous feedback. You’ll know if you’re fulfilling your consumers’ needs as soon as the comments begin to roll in.
Be sure to listen to what your readers have to say. Knowing who your audience is is invaluable. You’ve shared whatever it is you wanted to share; now let them share with you. You can learn a lot about what your readers care about.
Once you know what it is they care about, be it dentistry or drywall, you can consider their worries and their needs. You can tweak your message and your style to give them exactly what they’re looking for. After all, giving readers what they need creates good will. Using your blog to educate and to inspire attracts more readers.
Ultimately your readers will come to trust you. Being honest and offering up valuable information earns trust. And when your readers trust you, your business will grow.
Blogging will only continue to gain importance to your business model as more and more business-savvy individuals jump on the blogging bandwagon. It’s time to take a breath, relax and blog.
And remember that there are professionals out there to whom you can turn. If you need some help, let us know. We’d love to help you create the attention-getting blog posts you need.